When it comes to posting on social media (with a view to generating interest and revenue) not just any old social media content will do. But for many businesses scoping social media content can feel difficult. We all know
Should I share my testimonials?
Some clients I speak to are fearful of promoting positive comments from their current clientele – and not without reason. Some companies actively scout competitor sites for leads, looking to poach business from them. But testimonials form an important part
Self-publishing – why?
Why self-publishing? When I decided to write a book (which eventually turned into 6 books!), I was like most authors faced with a number of options – namely self-publishing, and ‘getting published’. I was only aware of the ‘traditional route’